Understanding the process and the resources required improves the ability to meet the project goals.
By Ken Cottrill, editorial director, MIT Center for Transportation & Logistics
Companies can engage with academia on various levels through educational programs and the cross-sharing of knowledge. Another channel to engagement is research—the subject of this column.
Academia can be a valuable source of innovation for companies, especially those searching for answers to specifi c research questions. Researchers in academia offer deep expertise, inventiveness, and, often, industry experience, and do not have an agenda to sell commercial products. However, companies must know academia’s distinguishing features to ensure project participant goals are met